I’m really excited about this chat! I’m a sticky nose (guilty!), so I couldn’t wait to hear the answers one of my favourite fashion bloggers and gorgeous Mum of 2, Jess, had to my questions! Jess answered so honestly & it just made me love her that little bit more…
1. Hi Jess! To start with, tell us a bit about What Would Karl Do (whatwouldkarldo.com) and where it started?
WWKD is my fashion journey that started back in 2010. Blogging in Australia was really new and I just got back from a trip to Europe, one stop being Paris and as soon as I walked down the Rue Cambon and stood outside the Chanel store, I was in awe at the fashion history, the ground I stood on was the same that Coco herself walked on and now Karl. I came home with a suit case full of new things and I wanted to share what I had bought with someone, so I styled myself in my purchases and started my blog!
2. What does an average week day involve for you? (if there is such a thing!)
Now that I am a mother of two, things are different compared to when I was a non-parent-chick-blogging. I could attend every event, spend the day blogging or being inspired or just go off shopping. Now, my week involves a mix of kinder drop offs and pick ups, entertaining, feeding and putting to sleep a 15 month old, attending meetings, researching, photoshoots and at night when the kids are asleep, I tend a full inbox and then start to blog. I do a photoshoot for the blog one full day a month and have meetings or events on the odd day in which I call in a family member to look after the little ones. I believe in putting my children first and on the days I have work related things on, I make sure they are happy and looked after so I can get the job done without worry.
3. Do you think there’s a formula to a successful blog?
Yes, it is all about being true to yourself, never forget why you started the blog and never ever compare yourself to others. After I had my first son, I was so self conscious and because I had been away from blogging for a little while, new bloggers popped up and I was threatened by them, I started to look at what they were doing and then would sort of conform and do what they were doing. I took me a month to realise, that was the worst thing I could do for my brand. I needed to find myself again, find my style and remember why people loved to follow me. I found my feet and took off with a bang!
4. What do you think are the 3 most important elements of a healthy lifestyle?
To have a clear mind. We often forget about our mental state, for me, being a mother, I have gone through a lot that one photo on instagram could never tell. I find that once I am stress free, things fall into place and you can work on yourself better, with food or fitness. I believe in what you eat is super important, I lost my baby weight simply by the food I ate! The third would be to surround yourself with good people, people that encourage you, that know you and that love you!
5. And your favourite snacks for eating on the run?
Ok, well, now I am gonna be all naughty and totally contradict what I said in the last question but I am such a chocolate picker-up-erer! Other than chocolate, I would say fruit!
6. Do you have a go-to recipe for when you’re short on time?
Burritos! So quick and easy, I make a chicken, lime, slaw, avo, chipotle and coriander winning recipe!
7. The fashion industry often gets blamed in the media for being a bad example for young women. In your opinion, which fashion or style icon do you think is a great role model for good health and why?
I assume you are talking about the weight of some icons on the runway on in magazines but I don’t really look at a persons weight or how fit they are or how unfit they are. I actually just see people as they are and what they wear, what they are doing in their career, maybe their hair or skin. I actually look up to someone like Victoria Beckham, a successful business woman, wife and mother of four and is so inspiring to me.
(love this answer Jess!)
8. As the busy Mum of two gorgeous young boys (Aston & Will – check them out on Jess’ Insta – too adorable!) and the woman behind a successful blog and all the work that involves, how do you ensure you stay healthy and relaxed?
Relaxed? Yeah, nah I haven’t been relaxed for four years! Ha! But healthy, this is my first year that I am too busy to work-out. I have always had a PT but having two kids, I just have no time, I am actually looking into finding a great mobile trainer that could come train at my home to make things easier!
9. What do you think are the main challenges facing mothers of young children when it comes to keeping their family healthy?
So many mums are time poor, cooking dinner can be a pain when you have so much stuff going on, have one kid screaming for you, one fussy eater that you know they just won’t eat what you cook them so you just make pasta with butter every night, you might be working from home and time slips away, things are so hard you just put the oven on and throw some fish fingers in there. I found that when I had Will (second) when he started solids, I had no time to prepare his three meals a day as well as Aston’s and my dinner for myself and my husband. I found a great company called Baby Bistro who make home made, organic baby and toddler meals and deliver to your door weekly! Life- savers!
10. You have totally enviable skin & hair. Do you have any natural beauty secrets you’re willing to share?
I have been moisturising since I was 16, I remember my mum came into my room and saw me piling on all these creams at night and she said “You and your potions and lotions”. I suppose, I just didn’t want wrinkles? Now, I keep it simple and although I should be doing a lot more for my skin, I just use La Clinica facial wash and moisturisers for day and night, they are organic and beautiful with a great children’s bath range. My hair? Well I think I was just blessed with good, not too thick but thick hair! I do have an amazing hair stylist!
11. I love that you’re not a slave to fashion trends – your blog encourages people to express themselves through fashion and find their own style which I think is super fantastic and a big reason I am a fan! Do you follow health trends and try out the latest recommendations, or do you follow your gut instinct on what’s right for you and your family?
I love this question! I recently found out I had high cholesterol and I went straight to a Naturopath! They believe in food, clean eating and the paleo way (here we go…) and I loved it! I wasn’t strict paleo but I tried hard and felt amazing and in control of my body. I lost the last few stubborn kg’s from the baby and also lowered my cholesterol!
You wont catch me sipping on any sort of skinny tea or detox tea ever.
12. And of course the magic question, what’s for dinner tonight?
All images – WhatWouldKarlDo
Thank you so so much for your time, Jess!